Salesforce.com and Dun & Bradstreet Launch Data.com

Posted by Joachim Bartels | Sep 1, 2011 | Data Integration, Dun & Bradstreet, Marketing & Sales Information, Member, Member News, Salesforce | 0 |

Salesforce.com is joining forces with Dun & Bradstreet on Data.com, a cloud-based storehouse of company and customer contact information for use in CRM (customer relationship management) systems.

The Dun & Bradstreet partnership will provide Data.com users with access to 200 million businesses. That information will “seamlessly integrate” with the Jigsaw contact data and be accessible from within Salesforce.com’s on-demand CRM application. Data.com users will also be able to slice-and-dice data to target specific markets, making for more effective sales campaigns. The Dun & Bradstreet information will be available later this year. Source: PCWorld.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.