Salesforce.com is joining forces with Dun & Bradstreet on Data.com, a cloud-based storehouse of company and customer contact information for use in CRM (customer relationship management) systems.
The Dun & Bradstreet partnership will provide Data.com users with access to 200 million businesses. That information will “seamlessly integrate” with the Jigsaw contact data and be accessible from within Salesforce.com’s on-demand CRM application. Data.com users will also be able to slice-and-dice data to target specific markets, making for more effective sales campaigns. The Dun & Bradstreet information will be available later this year. Source: PCWorld.com