Salesforce.com Completes Acquisition of ExactTarget

Posted by Joachim Bartels | Jul 15, 2013 | CRM, CRM Services, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Marketing & Sales Information, Marketing Tools, Ownership Changes of Information Companies, Salesforce, United States | 0 |

Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike.

Salesforce.com’s acquisition of ExactTarget furthers its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service and marketing. By combining ExactTarget’s leading digital marketing capabilities with salesforce.com’s leading sales, service and social marketing solutions, salesforce.com will create a world-class marketing platform across email, social, mobile and the web.

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.