The ExactTarget Marketing Cloud, from salesforce.com announced a partnership to create new mobile marketing solutions with LINE, the free call and messaging app, empowering marketers to connect with customers in new ways through mobile messaging.
LINE’s global registered users recently hit the 400 million mark, and mobile messaging services have added more than one billion users in five years . Mobile messaging platforms are becoming a crucial new channel for marketers to engage with customers on mobile devices, however, many marketers do not have the resources to directly integrate with mobile messaging platforms and send targeted, optimized messages to specific customers.
For the first time, marketers will now have an opportunity to directly engage with customers through messaging platforms alongside all of their 1:1 digital marketing within the ExactTarget Marketing Cloud. Similar to short message services (SMS), brands can interact with customers who have “followed” or opted in to receive communication from the brand. Brands can drive engagement through group messaging by sharing exclusive content such as offers, coupons or behind the scenes images and videos. Personalized responses are sent using data directly managed by
About ExactTarget Marketing Cloud: The ExactTarget Marketing Cloud from salesforce.com is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways.
About: LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries.
Source: Marketwatch.com
