Salesforce [NYSE: CRM] introduced Salesforce Health Cloud, empowering healthcare providers to go beyond health records and build stronger relationships with patients. Salesforce Health Cloud is a cloud-based patient relationship management solution that enables providers to gain a complete view of the patient with integrated data from electronic medical records (EMRs), wearables and more; make smarter care decisions; engage with patients across their caregiver networks; and manage patient data.
For the first time in history, healthcare IT is shifting toward the patient experience. New regulations such as the Affordable Care Act (ACA) and outcomes-based reimbursements are pressuring health providers to provide more comprehensive care and compete for patients like never before. At the same time, expectations of patients have shifted, as younger generations — digital natives who grew up with iPhones, Facebook and Fitbits — are demanding that providers offer more tech-savvy ways of managing their care. In fact, 71% of millennials want their doctors to provide a mobile app to actively manage their health. And 63% would be interested in proactively providing their health data from wearables to their doctors, so they can monitor their well-being.
Health Cloud Integration with Major Medical Systems via Industry Partners
Salesforce is leveraging a comprehensive ecosystem of partners in the development and deployment of Salesforce Health Cloud. Healthcare companies Centura Health, DJO Global, Radboud University Medical Center and UCSF assisted with product design and feature development; MuleSoft, Persistent Systems and other partners offer integrations to leading EMRs from Epic, Cerner and GE; industry partner Philips provides integrated medical device connectivity and new applications for connected and continuous care; and systems integrators (SIs) Accenture, Deloitte Digital and PwC deliver services for implementation, integration, customization and content.