Salesforce Slashes Jobs at Radian6 and Buddy Media

Posted by Joachim Bartels | Oct 29, 2012 | Business Information, CRM, CRM Services, Salesforce, United States | 0 |

CRM software provider Salesforce has laid off around a hundred staff at its Canadian social media measurement company Radian6 and social media marketing agency Buddy Media, a move it describes as eliminating duplicated roles.

Salesforce acquired Radian6 last year, in a deal valued at around $326m – at the time the analytics firm was described as ‘cash flow positive’. Buddy Media was acquired in August, for around $745m, but in a recent SEC filing was said to have finished last year with losses of $14.7m from sales of $24.7m.

The two firms have been combined in order to create a unit called the ‘Salesforce Marketing Cloud’, and according to a Salesforce spokesman the group will then ‘re-balance’ its resources to support its growth, including ‘moving from a hub to a distributed model for certain customer-facing roles’.

Source: mrweb.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.