Salesforce to Invest US$2bn in Canada

Posted by Joachim Bartels | Feb 19, 2018 | Canada, CRM, CRM Services, Marketing Tools, Salesforce | 0 |

Salesforce (CRM) said that it plans to invest $2 billion over the next five years to fuel the growth of its Canadian business.

As part of this investment, Salesforce plans to increase its headcount, real estate footprint and data center capacity to support its rapidly-growing customer base in the country. The announcement came ahead of a meeting between Salesforce Chief Executive Mark Benioff and Canadian Prime Minister Justin Trudeau at the company’s headquarters in San Franciso

Salesforce and its ecosystem of customers and partners in Canada will create more than 28,000 new direct jobs and $17 billion USD in new business revenue in Canada by 2022, according to research by IDC. Salesforce employees in Canada are also committing to volunteer 45,000 hours in their local communities in 2018.

Source: Strategyonline.ca

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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