Salesforce’s Executive Leadership Outlines its Strategic Imperatives as the CRM Vendor Continues to Grow.
Salesforce continues to grow as its customer find value in the Software-as-a-Service (SaaS) vendor’s platforms. Salesforce reported its third quarter fiscal 2018 results on Nov. 27 with revenue coming in at $3.39 Billion, up 26 percent year-over-year. Looking forward to the fourth quarter, Salesforce provided revenue guidance in the range of $3.551 Billion to $3.561 Billion.
“CRM has never been more strategic,” Marc Benioff, Salesforce CEO said during his company’s earnings call. “You could see that in the growth rates for the CRM marketplace and it remains the fastest growing market segment in enterprise software.” Benioff emphasized that CRM is all about the customer. He commented that not only is Saleforce the largest player in CRM, it is also putt up non-trivial growth rates. “A lot of companies are doing very well, because this is what it’s all about; it’s all about the customer and Salesforce remains this global CRM leader,” he said.
Salesforce is not just resting on its laurels, it is also actively building new services for customers. Among them is Customer 360 which was launched at the recent Dreamforce event. Benioff said that Customer 360, connects all of the Salesforce Cloud capabilities together, providing Salesforce’s customers with a single 360 degree view of their customers across every touch-point, across sales, across service, marketing and commerce.
Bret Taylor president of products commented that with Customer 360, organizations get a single view of customers through all the touch points. “Our strategic advantage relative to competitors trying to catch up by acquiring the second place product in each of the spaces is that we are an integrated solution,” Taylor said. “Our customers are looking for an integrated solution to their business problems, not just pieces of technologies and that’s our strategic advantage in our product portfolio.”