Intuitive Overlay of Enterprise Data onto Maps to Fuel Better Business Decisions

SAP AG (NYSE: SAP) announced that it is building on its collaboration with Google to help customers manage large data volumes in intuitive, visual displays and facilitate faster, more-informed decisions.

SAP plans to enhance its business analytics software with location-based data capabilities, allowing people to interact with real-time information via Google Maps™. The plans continue a strong history of collaboration between the companies, most recently on advances for the SAP® StreamWork™ application such as inclusion in the Google Apps Marketplace™, integration with Google Docs™ and OpenSocial adoption.

SAP has been driving a convergence of enterprise and consumer software, giving an increasing number of people the ability to make important business decisions through the lens of mobile and social technologies while navigating the complexity of “big data,” or the growing volume, variety and increased velocity of information.

Following are examples of how organizations running SAP solutions with Google Maps API Premier could benefit from overlaying enterprise information onto intuitive mapping tools:

  • A telecom operator could use Google Earth and SAP BusinessObjects Explorer™ software to perform dropped-call analysis and pinpoint the geo-coordinates of faulty towers.
  • A state department of revenue could overlay household tax information on a map of the state and group it at the county level to track the highest and lowest tax bases.
  • A mortgage bank could perform risk assessment of its mortgage portfolio by overlaying foreclosure and default data with the location of loans on Google Maps.
  • With SAP StreamWork, a team of customer support representatives in a consumer packaged goods company could collaborate and pinpoint the location of consumer complaints within specific geographies and make a decision regarding how to address and prioritize resolution.
  • A theme park operator could use the Google Maps API Premier and get real-time traffic information on attractions with SAP® BusinessObjects™ solutions to send rerouting messages to customers in order to improve satisfaction rates.
  • U.S. census data could be overlaid on a Google map of the country, grouped by state and drilled down on at the county level.

The new enterprise offerings from this collaboration between SAP and Google are planned for availability in the upcoming releases of various SAP enterprise products, including SAP BusinessObjects solutions and mobile apps. For a closer look at how the on-premise, on-demand and on-device solutions can allow people to view specific details by location and even analyze data directly within the interactive maps, visit: “Screenshots: Location-Based Intelligence from SAP.”

Source:  SAP Press Release

What does this mean for Business Information?  To read David Worlock’s assessment click on the link