The world has changed dramatically since our 2018 analysis Scaling Data Businesses: How They Did It. Some companies in that analysis grew further; others didn’t. This analysis looks at where they are now, identifying moves and results while offering recommendations for others seeking a similar path.
Randy Giusto, VP & Lead Analyst – Media and Marketing Strategy and Intelligence Solutions, Outsell, Inc. (a cofounder of BIIA) published a report on some of the winners and losers in the world of data.
This study combines a review of our annual market size data that looks at company performance for the list of companies from our 2018 analysis: Cision, CoStar, DiscoverOrg, Gartner, Northstar Travel Group, NPD Group, Spiceworks, and Verisk Analytics. We conducted secondary research on the moves and headlines associated with each company’s path since mid-2018 and combined that with input from Outsell’s daily contact and interviews with CEOs and heads of strategy. This report also draws from our examination of the various business models of information industry companies, spanning media and content, information and intelligence, data and analytics, and platform and workflow offerings encompassing both organic and inorganic efforts.
To read this fascinating comparison click on this link: Outsell Inc. 2021-12-06