Mr. Elser will report to Shirish Lal, chief operating officer of Harte Hanks, and will be responsible for Harte Hanks’ agency services, creative, execution and overall profitability. Harte Hanks’ agency practice is based in suburban Philadelphia, with offices in New York, Austin and Bristol.
Most recently Mr. Elser was the co-founder and president of Launchpad Advertising, recognized the last four years as one of the fastest growing companies in the U.S. by Inc. Magazine. Launchpad has clients in a range of industries including telecommunications, technology, healthcare, financial services and consumer goods and includes both Fortune 250 and medium-size business clients.
Prior to founding Launchpad, Mr. Elser held senior leadership positions a Grey Worldwide, McCann-Erikson and AT&T.
Source: Harte Hanks Press Release