Scott Elser Joins Harte Hanks to Head Up Global Agency Operations

Posted by Joachim Bartels | Oct 26, 2016 | Digital Marketing, Harte-Hanks, Information Professionals on the Move, Marketing & Sales Information, Marketing Tools, United States | 0 |

Harte Hanks (NYSE: HHS) announced the appointment of Scott Elser as the head of Harte Hanks’ global agency practice.

Mr. Elser will report to Shirish Lal, chief operating officer of Harte Hanks, and will be responsible for Harte Hanks’ agency services, creative, execution and overall profitability. Harte Hanks’ agency practice is based in suburban Philadelphia, with offices in New York, Austin and Bristol.

Most recently Mr. Elser was the co-founder and president of Launchpad Advertising, recognized the last four years as one of the fastest growing companies in the U.S. by Inc. Magazine. Launchpad has clients in a range of industries including telecommunications, technology, healthcare, financial services and consumer goods and includes both Fortune 250 and medium-size business clients.

Prior to founding Launchpad, Mr. Elser held senior leadership positions a Grey Worldwide, McCann-Erikson and AT&T.

Source: Harte Hanks Press Release

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Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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