DP Information Group (DP Info) Rebrands to Experian, Providing Customers Increased Access to Experian’s Global Capabilities and Services
- One unified brand across the entire portfolio of data, software and analytical services in Singapore to better serve local and regional customers
- Reinforces commitment to drive greater value and enable customers to make smarter decisions through data insights
- Provides global capabilities to existing customers including Alternative Consumer Grade, SME Network Score and the Experian Ascend Technology Platform™
Experian announced the official rebrand of DP Information Group (DP Info) to Experian. Experian fully acquired the DP Information Group business in 2014, after a 40 per cent stake investment in 2008.
This will create a single, unified business that provides customers increased access to a broader range of services across Credit Services and Decision Analytics, powered by the scale and industry-leading capabilities of Experian. The legal entity name will be changed from DP Information Network Pte Ltd to Experian Credit Services Singapore Pte Ltd., and the company logo will change from DP Info to Experian across the brand’s websites, marketing collaterals, products and services.
“The Southeast Asia region is primed for digital transformation; with emerging technologies, powered by data, reshaping the way we live and work. As a trusted provider of Credit and Business Information Services in Singapore, DP Info has been a critical part of Experian for over a decade; generating valuable data for Singapore and its companies since its inception. This rebranding is a pivotal moment for our business in Singapore and the region, as it allows our customers to leverage our global expertise and our market leading solutions. Our commitment to Singapore is steadfast and we are clearly excited about this new phase in our journey,” said Dev Dhiman, Managing Director, Southeast Asia & Emerging Markets, Experian.
Formed in 1978, DP Info has a heritage of over 40 years in Singapore as a trusted provider of Credit and Business Information Services. Some key milestones include the first online real-time information system (QuestNet), a national annual rankings of companies and SMEs by audited financials (Singapore 1000 & SME 1000), developing a proprietary credit rating model for Singapore enterprises (DP Credit Rating), operating Singapore’s first Moneylenders Credit Bureau and establishing DP Credit Bureau, a consumer credit bureau recognised by the Monetary Authority of Singapore (MAS).
“Operating under one brand helps us consolidate our core strengths across our entire portfolio of data, analytics and consulting services in Singapore, helping us to accelerate innovation, improve capabilities to better address market demands, and unlock new growth opportunities for our clients,” said James Gothard, General Manager, Credit Services & Strategy, Southeast Asia, Experian. “Flagship benchmark studies and research reports from DP Info such as our regular SME trade payment insights and our SME business sentiment index in collaboration with the Singapore Business Federation, will also be rebranded to Experian. While operationally it will be business as usual with no changes for DP Info customers, they can now easily tap on the world-leading capabilities that Experian offers.”
The move to a unified brand reinforces Experian’s commitment to the local and regional markets; helping businesses to thrive and grow, driving innovation around data and decisioning, and in launching new capabilities in the region and for existing customers. For example, customers gain a more complete view of credit behaviour with alternative credit data — an aggregated index of the payment information from the Experian Non-bank Bureau and Alternative Consumer Score, underpinned by advances made by Experian in the area of artificial intelligence and machine learning. Derived from non-bank data, Experian’s Alternative Consumer Grade provides businesses with a better indication of probable payment delays to help make better credit risk decisioning.
Another key offering is the Experian SME Network Score that combines traditional data and analytics with non-traditional data and machine learning methodologies for increased predictive power and coverage. It is a scorecard developed to address the issue of the lack of rating models for thin file companies. Predicting the likelihood of delaying payments beyond 60 days past due, it is the best measure of willingness to pay in Singapore, helping SMEs manage their lead qualification more efficiently, identify new customer segments, prequalify, and target leads based on risk profiles to increase sales.