The Infocomm Media Development Authority (IMDA) and Personal Data Protection Commission (PDPC) launched an open call for organisations to participate in a pilot for Singapore’s Data Protection Trustmark (DPTM) certification. The scheme aims to foster sound, transparent and accountable data protection practices among Singapore- based organisations and was developed in consultation with the industry.

The open call was announced by Minister for Communications and Information, Mr S Iswaran, at the 6th Personal Data Protection Seminar recently. The pilot will help to finalise the DPTM framework and certification process, prior to the DPTM’s launch planned for end- 2018.

Organisations certified under the DPTM scheme will be able to use and display a DPTM logo in their business communications for the duration of the certification, which is three years. The DPTM engenders trust and confidence among consumers as they will be able to immediately identify organisations that have in place data protection policies and practices that had been subject to independent assessment. This, in turn, provides a competitive advantage for these certified organisations.

“Businesses that can win their customers’ trust will be better able to thrive in today’s data- driven Digital Economy. Through Singapore’s Data Protection Trustmark, organisations can now visibly communicate the soundness of their data protection policies and practices to their customers and stakeholders. We are heartened to have a number of companies actively participating in the pilot programme and encourage the rest to come on board in the coming months,” said Mr Tan Kiat How, Chief Executive Officer of IMDA and Commissioner of the PDPC.

Source: Network Asia