At the Automotive Market Video Conference hosted by the China Automobile Dealers Association and jointly organized by Sinotrust, the China Passenger Cars Association and Auto Sohu, Ms. Wang Zhi, Deputy Director of Research & Consulting Department of Sinotrust Automotive Marketing Solutions delivered a keynote speech themed 150k-190k Yuan Market, Next Focus?
According to Wang, the distribution of passenger car prices in the narrow sense over the years has manifested two peaks, one 70k-150k yuan price segment featuring small and compact vehicles and the other priced at 190k-260k yuan led by mainstream mid and high grade vehicles between which there is a market gap with prices at 150k-190k yuan. This price segment registered a steady growth in its market share among the overall passenger car market in the narrow sense from 2.2% in 2001 to 10% in 2011, and starting from 2010, the sales volume of this market segment exceeded 1 million units for the first time … … …
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