Sinotrust, China’s leading market research institution, recently pointed out that the toy industry is a sunrise industry in China after multiple surveys on the kids market. At present, the world’s toy market is growing at the average rate of 5% per year. However, as compared with the overseas toy market, the domestic toy market lags behind for over a decade at least. Although China is the world’s largest toy manufacturer and exporter, the United States is the world’s largest consumer market of toys.

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