Tiger Li, Director of Business Decision Solution, Sinotrust Automotive Marketing Solutions discusses the Top Ten Misunderstanding of Database Marketing in a document which has been posted in the BIIA Industry Library. Tiger Li states that database marketing shall be considered from various aspects and could provide enterprises with a complete range of services, so as to maximize the benefits of both sides and stimulate the healthy growth of the whole industry. To read the full story click on this link
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Joachim C Bartels is a co-founder, managing director and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.
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