Sinotrust Analysis on Development of China’s B-segment Market
B-segment market achieves recovery in 2011 due to the withdrawal of favorable policies for 1.6L or below engine size. B-segment vehicles can be divided into 3 Mainstreams, among which the B Mainstream, represented by Accord, Camry and Teana took the largest market share, accounting for 57.0%, which marks the B Mainstream the most mature one within B-segment market.
B Mainstream exerts bigger impact on the auto market because it attracts a large number of customers whose ideas in vehicle purchasing are more mature and whose characteristics are easy to be captured. We need to pay more attention to B Mainstream (hereinafter referred to as B-segment) customers’ spending characteristics and changes in order to figure out the development trends of B-segment market.
To read the full story click on the link: Sinotrust’s Analysis on Development of China’s B-segment Market June 2011