Sintotrust Research Feels the Pulse of the Automotive Sector

Posted by Joachim Bartels | Jul 11, 2011 | Chile, Market Research, Marketing & Sales Information, Member, Member News, Sinotrust | 0 |

Sinotrust Analysis on Development of China’s B-segment Market

B-segment market achieves recovery in 2011 due to the withdrawal of favorable policies for 1.6L or below engine size. B-segment vehicles can be divided into 3 Mainstreams, among which the B Mainstream, represented by Accord, Camry and Teana took the largest market share, accounting for 57.0%, which marks the B Mainstream the most mature one within B-segment market.

B Mainstream exerts bigger impact on the auto market because it attracts a large number of customers whose ideas in vehicle purchasing are more mature and whose characteristics are easy to be captured. We need to pay more attention to B Mainstream (hereinafter referred to as B-segment) customers’ spending characteristics and changes in order to figure out the development trends of B-segment market.

To read the full story click on the link: Sinotrust’s Analysis on Development of China’s B-segment Market June 2011

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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