SugarCRM Inc. deepened its commitment to cloud-based customer experience as an Amazon Web Services (AWS) Advanced Technology Partner within the AWS Partner Network (APN).
Sugar recently launched a new integration with Amazon Connect, an easy-to-use omnichannel cloud contact center that helps companies provide superior customer service at a lower cost. AWS is a strategic component of Sugar’s time-aware CX platform, enabling scalability, security, and accelerated innovation.
SugarLive launched in October as a feature of Sugar Serve, Sugar’s flagship customer support and service solution. SugarLive enables omnichannel customer service through a seamless integration with Amazon Connect’s voice, chat, and text messaging. SugarLive embeds Amazon Connect’s advanced omnichannel contact center capabilities into Sugar Serve’s intuitive Service Console, empowering service reps with comprehensive tools for case interaction, routing, prioritization, and resolution.
With Amazon Connect and Sugar Serve, companies of all sizes now have a cost-effective omnichannel customer service solution that deploys quickly, minimizes up-front costs, and is easy to administer. The latest integration is one example of how Sugar’s extensive use of AWS technologies enables more rapid product innovation, while enabling customers to easily incorporate cloud products into their IT portfolio without having to learn or invest in proprietary technologies.
Source: SugarCRM Press Release