Data Enrichment, Machine Learning and Intelligent Agent Technology Combine to Give Users New Power to Build Extraordinary Relationships
SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, recently demonstrated its vision for intelligent CRM at SugarCon, its annual conference for customers and partners.
SugarCRM’s vision for Intelligent CRM begins with Sugar Intelligence Service™. The new service, currently in development by SugarCRM, is designed to combine data from best-in-class external sources with company CRM data to provide a comprehensive view of the customer. Further, the Sugar Intelligence Service adds predictive analytics capabilities to make intelligent recommendations for next best actions in customer interactions. The Sugar Intelligence Service represents the next step in the evolution of CRM.
By integrating data from external sources, Sugar Intelligence Service is designed to enable users to provide small nuggets of information for a customer (e.g. email, name, company), and Sugar then provides further information to provide more detailed insight into the customer’s organization. The result is a one-stop shop of information that combines comprehensive external data with a complete record of interactions between the seller and the customer.
Source: SugarCRM Press Release