SugarCRM Named a Top Vendor in Constellation ShortList™️ for B2C Marketing Automation for Small and Midsize Business
Sugar Market Honored for Leveraging AI to Help Brands Reach Consumers at Scale with a Powerful Marketing and Engagement Automation Platform
SugarCRM has announced its Sugar Market solution has been named to the Constellation ShortList™ for B2C Marketing Automation for Small and Midsize Business (SMB) in Q3 2021, honoring excellence across a range of platform capabilities – from leveraging artificial intelligence (AI) and machine learning (ML), to providing data analysis and campaign optimization tools that help drive modern business-to-consumer (B2C) relationships critical to business success.
This honor comes on the heels of Sugar Market shortlisted by Constellation for addressing the unique needs of the B2B SMB space as well. “Earning two Sugar Market ShortList rankings back-to-back speaks volumes to our commitment to make the hard things easier for today’s modern marketers,” says Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “We’re proud to offer a leading, AI-driven marketing automation solution that enables B2C organizations to create insights-driven customer engagement strategies that have a direct impact on revenue and business growth.”
In the ShortList report, Constellation Research Vice President and Principal Analyst Liz Miller finds that B2C SMB organizations are looking for easy-to-use, functional marketing automation solutions with features and functions that can grow with the business and the customers, without the need for large IT, developer, or large costly specialized teams to get systems and campaigns up and running. Likewise, data is just as critical to the SMB as to the enterprise – the time and talent needed to turn data into intelligence and action signals can often be the key challenge that marketers aspire to overcome through savvy automation tools.
Sugar Market addresses these challenges and more with a curated toolset that includes intuitive campaign builders, advanced automations, and superior reporting. New AI models powered by SugarPredict provide reliable lead qualification and can help drive more revenue by accurately predicting the likelihood of converting leads to marketing qualified leads and flags prospects for sales prioritization. Pioneering pre-configured, out-of-the-box AI for all, Sugar Market supercharges marketing automation for improved performance and predictability.
About the Constellation ShortList: Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.
Source: SugarCRM Press Release