sugarcrmSugarCRM Inc. announced that Virgin Mobile USA has selected SugarCRM to better service customers with a modern, digital engagement strategy as part of the brand’s coming evolution.

In deciding on a new platform, Virgin Mobile USA conducted an extensive evaluation of many leading CRM vendors before choosing SugarCRM. The brand ultimately chose Sugar because it is a flexible and configurable CRM that will help the company engage customers in new ways. SugarCRM also has a track record of successful deployments with other telecommunications companies around the world.

SugarCRM is a favorite of many communications service providers (CSPs) around the world to help achieve competitive differentiation by taking their customers’ view and adjusting interactions accordingly. CSPs are now competing with new media providers like Google and Facebook, and need software adept at addressing the expectations of increasingly demanding customers in the era of cloud, mobility and social – particularly when attempting to attract millennial customers.

CSPs are also known to have complex back-end infrastructure that requires a flexible, customizable CRM. Sugar has a single, clear code base, platform and APIs, which makes customization a much simpler process.

Source: SugarCRM Press Release