Bernice Grossman | BIIA.com | Business Information Industry Association

B2B Prospecting Data just Keeps Getting Better

by Joachim Bartels | Dec 12, 2013 | B2B Marketing, Digital Marketing, Harte-Hanks, HG Insights, InfoGroup, Marketing & Sales Information, Marketing Services, Marketing Tools, Member, Member News, Uncategorized, United States | 0 |

The most reliable and scalable approach to finding new B2B customers is outbound...

B-to-B Technology Industry Prospecting Databases: A Comparative Analysis of Nine Data Suppliers

by Joachim Bartels | Jul 9, 2012 | B2B Marketing, BIIA News, Marketing & Sales Information, Marketing Services, United States | 0 |

As part of ongoing research on B-to-B data sources available to marketers, this white paper evaluates the volume and accuracy of B-to-B data available to marketers of information technology (IT) products and services. Nine...

B-to-B Response Databases in the USA: A Comparative Analysis

by Joachim Bartels | Nov 20, 2011 | Marketing Services | 0 |

As part of ongoing research on B-to-B data sources available to marketers, this white paper evaluates the volume and accuracy of B-to-B marketing data provided by three response database suppliers. Traditionally, database...