Data Hygiene | BIIA.com | Business Information Industry Association

5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential

by Joachim Bartels | Jun 18, 2014 | B2B Marketing, Data Quality, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Marketing & Sales Information, Uncategorized | 0 |

Are you happy with the quality of the information in your marketing database? Probably not. A...

Keep It Clean: Address Standardization Data Maintenance for Business Marketers

by Joachim Bartels | Dec 31, 2012 | B2B Marketing, CRM, CRM Services, Direct Marketing - B2B, Marketing & Sales Information, Marketing Services, Marketing Tools | 0 |

Business data is said to degrade at the rate of 3% to 6% per month. This means a third of your information on business buyers and prospects may be useless by the end of every year. The case for data hygiene is clear. But daily...

How to Clean Up Your Marketing Database

by Joachim Bartels | Dec 27, 2012 | B2B Marketing, Data Aggregation, Data Integration, Direct Marketing - B2B, Marketing & Sales Information, Marketing Services, Marketing Tools | 0 |

Business-to-business companies are often frustrated by inaccurate customer information. There are steps you can take to keep your data clean and up to date. The most essential action steps are manual, using processes to enter...