Experian Marketing Services | BIIA.com | Business Information Industry Association

Experian Marketing Launches OmniView

by Joachim Bartels | Oct 17, 2014 | Consumer Marketing, Digital Marketing, Experian, Marketing Tools, Member News, The BIIA Network, United States | 0 |

Experian Marketing Services unveiled OmniView™, a persistent data-linkage technology that creates...

Experian Response Attribution Connects Responses to Online Ads Across Media

by Joachim Bartels | Feb 6, 2014 | Experian, Market Intelligence, Marketing Tools, Platforms / Workflow Tools, United States | 0 |

Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several types of offline and online data, along with a host of triggers...

Experian Marketing Services Releases New Social Engagement Tools for Cross-Channel Marketing Platform

by Joachim Bartels | Jul 12, 2013 | Digital Marketing, Experian, Marketing & Sales Information, Marketing Tools, Platforms / Workflow Tools, United States | 0 |

Multivariate testing and workflow enhancements also added to help drive more streamlined campaign management. Experian Marketing Services, a provider of integrated consumer insights and targeting, data quality and cross-channel...

Experian Marketing Services USA Volume Increased

by Joachim Bartels | Sep 3, 2012 | Business Information, Experian, Marketing & Sales Information, Marketing Services, Marketing Tools, United States | 0 |

CheetahMail 2012 Q2 email benchmark report shows total open rates increased; 70 percent growth of brands utilizing social features within email campaigns Experian Marketing Services showed that email volume has increased 10...

Experian Marketing Services releases 2012 Digital Marketer: Benchmark and Trend Report

by Joachim Bartels | Apr 10, 2012 | Business Information, Digital Marketing, Experian, Marketing & Sales Information, Uncategorized, United States | 0 |

Newest edition of expert-written annual guide provides marketers with a deeper understanding of how to reach and engage customers in today’s hyperconnected and complex digital world Experian Marketing Services announced the...