People on the Move: Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian...
Read Moreby Joachim Bartels | Apr 21, 2021 | ! Homepage Slider, ! Recent Industry News, Audience Measurement, Credit Bureau News, Experian, Information Professionals on the Move, Member News, Nielsen, United States | 0 |
Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian...
Read Moreby Joachim Bartels | Jul 12, 2012 | Audience Measurement, Nielsen, United States | 0 |
Nielsen has launched an initiative called the Innovation Lab, through which it will combine its existing research with external data – from clients, industry groups and academia – to develop what it describes as...
Read Moreby Joachim Bartels | Mar 20, 2012 | Audience Measurement, B2B Media, Nielsen, United States | 0 |
WPP’s GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. The partners say the move is a response to growing demand...
Read Moreby Joachim Bartels | Jan 12, 2012 | Analytics, Audience Measurement, Market Research, Nielsen, Ownership Changes of Information Companies, United States | 0 |
Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed. The Perishables Group was founded by in 2000 by Bruce Axtman, who spun off a consulting...
Read Moreby Joachim Bartels | Jul 29, 2011 | Audience Measurement, Market Research, Marketing & Sales Information, Nielsen, United States | 0 |
Nielsen has reported a 10% rise in revenue to $1.4 billion for the second quarter, the result of a 14% increase in its Buy consumer purchase behavior segment and a 4% increase in its Watch media research arm. Net income for the...
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