Ruth P Stephens | BIIA.com | Business Information Industry Association

How to Appeal to Business Buyers: 11 Proven Copy Strategies

by Joachim Bartels | Jul 2, 2016 | B2B Marketing, Digital Marketing, Marketing Tools, Member News | 0 |

BIIA director and chair of the marketing committee, Ruth P Stevens, forwarded her recommendations...

The Unified Theory of Database Marketing

by Joachim Bartels | Sep 23, 2012 | BIG DATA, Business Information, CRM, CRM Services, United States | 0 |

Database marketing is all of a sudden the new holy grail. What with “big data,” CRM, data warehouses, one-to-one marketing, data mining—a number of techniques are capturing management time, attention and budgets, and they are...

B-to-B Response Databases in the USA: A Comparative Analysis

by Joachim Bartels | Nov 20, 2011 | Marketing Services | 0 |

As part of ongoing research on B-to-B data sources available to marketers, this white paper evaluates the volume and accuracy of B-to-B marketing data provided by three response database suppliers. Traditionally, database...