Tag: Silverpop

Silverpop Add Value to IBM’s Services Portfolio

by Joachim Bartels | May 14, 2014 | B2B Marketing, Consumer Marketing, IBM, Marketing Tools, Platforms / Workflow Tools, SaaS (Software-as-a-Service), Software Services, United States | 0 |

We reported that IBM had acquired Silverpop, a marketing platform developer. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements that scale for any sized business. ...

IBM Acquires Silverpop

by Joachim Bartels | May 13, 2014 | B2B Marketing, Cloud Services, Consumer Marketing, eMarketing Strategy, IBM, Lead Generation, Marketing Tools, Ownership Changes of Information Companies, Platforms / Workflow Tools, SaaS (Software-as-a-Service), Software Services, Uncategorized, United States, Users of Information | 0 |

At its annual Smarter Commerce Global Summit event, IBM (NYSE: IBM) today announced it has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Ga. Financial terms of the deal were not...

Tag: Silverpop

Silverpop Add Value to IBM’s Services Portfolio

IBM Acquires Silverpop

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