Tapjoy stated that the acquisition could offer complete ad-tech and app-tech solutions for driving revenue and lifetime value (LTV) maximisation for app developers. The deal will bring together its mobile advertising technology with 5Rocks’ predictive analytics and marketing automation services.
Best known for its data science expertise, deep reporting, predictive analytics and mobile Customer Relationship Management (mCRM) platform, 5Rocks analytics is used by many game developers in Korea and Japan. The 5Rocks platform uses data algorithms to offer detailed analytics into the real-time behaviours of mobile app users so developers can customise their in-app experiences.
“The acquisition of 5Rocks is a transformative moment for Tapjoy, as the combined platforms allow us to quickly integrate publisher analytics and insights with the industry’s leading mobile ad platform to create what we call an ‘app-tech’ solution for mobile publishers,” said Steve Wadsworth, president and CEO of Tapjoy.
The 5Rocks solution will be fully integrated into Tapjoy’s nGen Platform in Q4 2014. Terms were not disclosed.
About: Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers. Tapjoy has a reach of more than 451MM (June, 2014) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Düsseldorf, Beijing, Shanghai, Seoul and Tokyo.