Needham, USA, 23rd July: TechTarget, Inc., a technology-focused B2B media group, announced the launch of its operations in India this week. The company has already secured government approval in India for its first local branch. TechTarget has hired Sandeep Ajgaonkar, an experience IT marketer and editor, to lead its Indian operations. Ajgaonkar has previously worked at CNet India, Times of India and at a local PR firm.
CEO Greg Strakosch commented, “We already have a strong Indian audience. We’ve seen increased technology vendor demand for targeted media solutions in the Indian market. We’re responding to that demand with local editorial leadership and new Indian-market targeted websites.”
The company plans to launch Indian versions of three websites this year, SearchCIO.in, SearchDataCenter.in and SearchSecurity.in which will target Indian IT professionals and features news, analysis, case studies and product reviews.
Source: TechTarget press release – Courtesy BSG Hong Kong