On January 11th, 2021, the 3 leading e-commerce platforms along with the Department of Business Development (DBD) and the Department of International Trade Promotion (DITP) and 20 IPR owners joined together at a press conference on the signing of the Memorandum of Understanding (MOU) on the Protection of Intellectual Property Rights (IPR) on the internet at the Ministry of Commerce.
Consumer behaviour has moved from offline to online shopping, therefore shifting IP protection and enforcement to online. The number of products online is expected to increase drastically. The alliance to sign the MOU aimed to disable sales of products that infringe IPR on online platforms. Additionally, this will help to provide IP knowledge and awareness for merchants selling products online.
The commitment between online platforms and IPR owners will create a better and more streamlined process to combat infringers online thus reducing the illegal activity that is found on online platforms. Moreover, the European Commission (EC) praises the signing of the MOU and believes it will create a positive effect.
Source: Schmitt & Orlov article