Alibaba Group, the world’s largest online and mobile commerce company, and the Government of Argentina, signed a Memorandum of Understanding (MOU) today to build new trade opportunities, tapping into the enormous potential of the Chinese consumer market. A range of Argentine produce is highlighted in the MOU, with both parties committing to support merchants marketing to Chinese consumers through Alibaba’s e-commerce platforms.
The signing of the agreement took place at the Presidential Office in Buenos Aires when Argentine President, Mauricio Macri met with Jack Ma, Executive Chairman of Alibaba Group during his visit to the country.
Michael Evans, President for Alibaba Group said, “This agreement strengthens trade between Argentina and China. Argentina produces some of the best wine and foods in the world. Chinese consumers have an ever-growing appetite for buying fresh produce and quality international products. The ultimate beneficiaries will be the merchants, especially small and medium enterprises, who will gain access to unprecedented cross-border trade opportunities through Alibaba’s platforms.”
There are two particular focus areas in this MOU – wine and fresh foods. Argentina is the fifth largest producer of agricultural products in the world, and boasts the famous provinces of Mendoza, San Juan and La Rioja. Under the agreement, Alibaba’s platforms will be designated as official channels by the Argentinian Government, who will also provide online and offline support for Argentine wine exports into China. These channels will be supported by campaigns to increase awareness, education about Argentine wine culture and to facilitate relationships between merchants in different countries.