Hugo Dixon, Editor-in–Chief of Breakingviews.com stated at a recent Global Information Industry Summit, organized by the US based Software and Information Industry Association, that print journalism is in inexorable decline and newswires are being commoditized. Faced with ‘a lost generation’ – people under thirty years of age – who will never read a paper, newspapers experience declining circulation, which generally leads to savage cutbacks in staff resulting in loss of talent. The battle is on to keep talent and to capture the attention of online readers with a new brand of journalism. The issue is how to make money out of online journalism. Professionals are mobile, they demand sophisticated content. They are not prepared to put up with second rate insight. In addition speed matters.
BIIA Newsletter September 2008 Issue
