Thomson Reuters today announced that it has acquired the business and operations of RedEgg, a leading provider of media intelligence solutions for public relations and marketing professionals. The acquisition builds on an existing relationship with RedEgg whose MyMediaInfo media contact database and MyNewsBrief service are already available to Thomson ONE Public Relations and Thomson Reuters InPublic customers.
RedEgg’s MyMediaInfo solutions offer an intuitive interface with access to date-stamped, current information so clients can effectively tailor their messages to the appropriate influencers in their market. Currently, more than 1,000 companies in North America rely on RedEgg’s MyMediaInfo database as their source of media contacts and editorial calendars. This complements the release publishing capabilities and proprietary news and information sources that Thomson Reuters already offers public relations professionals, enabling them to effectively manage their communication activities, while saving them time and money.