During July the new Thomson Reuters multimedia interface moves out of its trial stage and into a widespread beta testing environment prior to formal launch early in 2010. 

This may be one of the most important moves in these markets in a decade. It indicates the point at which the most traditionally narrow-focus digital marketplace began to adjust to the culture of the broadband web, from which all of today’s young traders and analysts gained their education. The ‘Insider’ platform grasps the fundamentals of personalization, and builds from the willingness of users, faced with impossible content overload, to refine and adjust the aggregation aperture to get what is needed and exclude what is not.   Writes David Worlock in a recent Outsell Insight report:   Thomson Reuters Insider goes to Beta

BIIA Newsletter September 2009 Issue