ThreatMetrix, a Digital Identity Company, revealed widespread growth in its APAC operations following Network expansion and the rapidly expanding digitalization of the market in financial services, eCommerce and government customers in the region. The company hired four new leaders in the expanded APAC region: Jean-Bernard Dumerc joined as Country Manager for Japan and Korea, Chih Hung Lau (Frank) joined as Country Manager of Greater China, Sai Ho Lam (Ken) is the Marketing Director of APAC and Ka-Fai Tang (Patrick) is the Alliance Director of APAC.
APAC’s rapidly expanding digitalization in financial services, eCommerce and government drives an unprecedented need for companies to expand into new markets and reach new buyers domestically and internationally. Through direct team expansion and an extended enterprise of strategic partners, ThreatMetrix serves customers in five key markets including Greater China, Japan and Korea, India, Australia and Southeast Asia. Local business managers and professional services teams are being deployed from service hubs to include Hong Kong, Tokyo, Delhi, Sydney and Singapore.
The company also recently invested in a local data center to bolster the company’s expansion in Greater China and fuel rapid growth across Asia. ThreatMetrix products and solutions offer massive improvement over traditional methods of authentication, which often pose issues of either friction or lack of coverage. As digital usage grows across APAC, so increases the need to proactively tackle the rising cyber attacks that accompany this behavioral shift.
About: At ThreatMetrix®, The Digital Identity Company™ we help business fight back through the power of global shared intelligence.
With nearly 95% certainty, ThreatMetrix can recognize a user’s digital identity – or digital persona – somewhere in the 1 billion+ transactions we analyze each and every month. The ThreatMetrix® Digital Identity Network inspects each digital transaction across applications, devices and locations in real time at lightning speed. Within 120 milliseconds, your company can have the confidence of knowing that a user’s digital identity is authentic – or not – and drive appropriate and decisive action, all in real time.
The result? ThreatMetrix Online Fraud Prevention allows your trusted users to transact their business seamlessly and without friction. You can correctly pinpoint suspect behavior and fraud attempts before costly damage is done to your customers and your brand.
ThreatMetrix analyzes over 1 billion transactions every month from over 4,000 global brands.
Each customer and partner that joins contributes data to make the network stronger, allowing businesses to better distinguish real users from fraudsters with up to 95% accuracy. Working closely with our partners and customers, ThreatMetrix is reshaping cybersecurity and authentication for the digital age. Industry leading identity recognition rates and a network that gets stronger with every transaction – that’s the power of truly global shared intelligence.
Source: Market Wired
