BIIA’s Chairman stated in his recent blog “Three Card Poker” that information service players of today are playing a three card game of risk.  The dialog he hears every day centers on the following issues:

“We now have good business in selling data into process – but the data is very commoditized and the value is in the software which holds it, searches it and provides the end-user access and workflow  ….”

“This is more difficult than we thought. The innovation that we want is taking place outside of the range of the outfit we bought ….”

“Well, the strategic relationships are working fine, but these software guys are eating our margins ….”

Worlock discusses each of these points and offers his thoughts in how to deal with them.  To read the full story click on this link