BIIA Co-founder Business Strategies Group has published its 9th edition of the full report, The Trade Fair Industry in Asia, which consists of over 100 pages of data and analysis.
The report was produced on behalf of UFI, the Global Association of the Exhibition Industry. It is designed to provide those working in the industry or with an interest in trade fair data with a ‘roadmap’ of the industry in Asia: key players, the size and structure of the industry and our views on where it is going.
BSG’s research shows that 16.3 million m2 of space was sold by exhibition organisers to their clients in Asia in 2012. This represents growth of total net area sold in 2012 of 2.7% – rising from 15,876,500 m2 in 2011 to 16,307,250 m2. Of that total, more than 55% was sold in China (the same as in 2010 and 2011) and 12% in Japan (also the same as in 2010 and 2011). Among the 1,948 trade fairs included in our database, 874 or 45% were held in those two countries.
To read the excerpt click here: The Trade Fair Industry in Asia 2013 EXECUTIVE SUMMARY
Source: Business Strategies Group Hong Kong www.bsgasia.com