TransUnion and Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, announced a partnership to boost return on investment (ROI) for financial institutions’ advertising initiatives. This partnership will enable financial services companies to improve advertising success and better secure prospective customers across multiple channels, both online and offline.
Financial institutions that offer credit card and/or loan products (mortgage, auto, student), as well as many insurance products (e.g. auto, home) will now be able to measure the impact of their digital advertising with Rocket Fuel across various channels. Even if the products were purchased outside of the digital channel, this solution enables attribution to digital, even when the initial transaction occurred over the phone or in person at a banking institution. This revolutionizes how marketers can measure and optimize the total impact of their digital marketing investments.
“Marketers typically measure digital success solely on online responses, yet online key performance indicators do not provide the full picture,” said Steve Chaouki, head of financial services for TransUnion. “TransUnion and Rocket Fuel built a solution to provide financial and insurance institutions with tools to better determine how their marketing efforts are performing across all channels, and more importantly, how they can produce better results.”
Both online and offline channels remain important in securing new customers for financial services companies. A Jupiter Research/NPD Group study found that 27% of consumers researched a credit card online, but visited a financial institution to make their final decision. In addition, Rocket Fuel’s Q1 2014 financial services study found that 46% of respondents who have had their current primary card for three years or less first found out about the card online, while 34% learned about the card offline.
About: Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
Source: Banking.einnews.com
