TransUnion and Rate Reset enhance the credit union digital lending experience as users are shifting towards digital channels

The user experience across financial services has evolved as consumers are increasingly shifting toward digital channels. To bring the FinTech experience to the credit union industry, TransUnion (NYSE: TRU) is working with Rate Reset to help empower credit unions with new digital capabilities.

“The way consumers engage with their financial institutions has changed and an engaging digital experience is no longer simply nice to have – it’s table stakes,” said Sean Flynn, director of credit unions at TransUnion. “Rate Reset levels the digital playing field by delivering a consumer-friendly experience and equipping credit unions with a technology platform that is in line with those offered by FinTechs and banks.”

The solution combines Rate Reset’s technology platform with TransUnion’s credit data and risk capabilities to deliver a cutting-edge experience for consumers. In addition to offering loan modification and batch preapproval capabilities, credit union members can now check what rates and terms they qualify for without impacting their credit score.

“We have enhanced our solutions through our collaboration with TransUnion to best align with the interests of credit unions and their members,” said Keith Kelly, CEO of Rate Reset. “Offering credit unions access to a digital instant pre-qual solution we call The Button™ will build new and existing relationships with consumers in this competitive environment.”

The collaboration between TransUnion and Rate Reset is already gaining traction as Sound Credit Union of Tacoma, Washington is among several new clients to begin leveraging the enhanced digital solution. For more information on how to implement digital solutions, please visit:

Source: TransUnion Press Release