TransUnion UK and Kwiff Strengthen Partnership to Boost Fraud Prevention and Consumer Protection Ahead of Planned Expansion
App-based gaming operator Kwiff is extending its partnership with TransUnion to further strengthen its innovative gaming platform. TransUnion is providing consumer-friendly identity-checking and age-verification services to Kwiff through its CallValidate solution, helping the operator to maintain a seamless customer experience whilst minimising the risk of fraud and supporting responsible gaming.
The announcement comes as Kwiff prepares for international expansion into new markets in the second half of 2020. TransUnion’s global capabilities will be on hand to support Kwiff’s dynamic plans, with its identity solutions available in more than 135 countries worldwide.
TransUnion’s CallValidate solution is used by leading operators in online gaming and many other business sectors and can be configured to suit the individual 
business’ needs. It captures and validates customer identity, and risk assesses digital identity attributes such as email and device, whilst simultaneously checking payment card or bank account details to link them to their real owner.
With proven results across both the private and public sector, CallValidate helps to prevent fraud and can reduce operational costs, whilst streamlining the customer experience and lowering abandon rates. Visit TransUnion’s website to find out more about its fraud and verification services.
About: Kwiff is an app-only sports betting platform that entered the UK market in 2015. Kwiff Ltd is a wholly-owned subsidiary of Eaton Gate Gaming Limited. Eaton Gate Gaming Limited is licensed and regulated by the GB Gambling Commission under licence number 000-044448-R-323408-011.
Source: TransUnion UK Press Release
