UFI, the global association of the exhibition industry, has released the results of its third “Global Economic Crisis Barometer Survey of the Exhibition Industry.” The number of survey participants who recorded falling revenues for prior activity increased from 66% in 2008 to 76% for the first half of 2009. In addition, 83% expect revenue decreases in the second half of 2009.  UFI reports that the industry in Asia is more optimistic largely because Asia was impacted earlier in 2008 than in Europe and the Americas.  More than half (57%) of the survey respondents expect their operating profits to decrease by more than 10%, while just 5% of the survey respondents were anticipating a “more than 50%” drop in 2009 operating profits. In terms of cost cutting, 49% of respondents are trying to cut costs by more than 10% compared to 40% three months ago.  There is a sense of optimism, however, for the 2010 outlook as 53% anticipate economic recovery for the exhibition industry next year, while 47% expect recovery will be delayed until 2011 or later. Survey respondents in Asia were the most optimistic with some 65% expecting the exhibition industry to recover in 2010.   Source: UFI reportCourtesy of Business Strategies Group Hong Kong  www.bsgasia.com

BIIA Newsletter October – 2009 Issue