The Direct and Digital Marketing Guide for Developing and Least Developed Countries is designed to help designated operators of UPU member countries develop their direct and digital marketing services. These services can be powerful tools for boosting mail volumes and e-commerce.
The latest version of the guide provides designated operators an introduction to current direct and digital marketing trends, as well as teaching them about online and offline direct marketing techniques and integrating direct mail as part of an omni-channel marketing campaign. Case studies from industrialized and developing countries provide Posts with different models to implement or use as a benchmark.
Access the Guide [28MB]
About the UPU:
Established in 1874, the Universal Postal Union (UPU), with its headquarters in the Swiss capital Berne, is the second oldest international organization worldwide. With its 192 member countries, the UPU is the primary forum for cooperation between postal sector players. It helps to ensure a truly universal network of up-to-date products and services. In this way, the organization fulfils an advisory, mediating and liaison role, and provides technical assistance where needed. It sets the rules for international mail exchanges and makes recommendations to stimulate growth in mail, parcel and financial services volumes and improve quality of service for customers.