Experian Data Quality has published a White Paper which deals with the issue of how quality data affects core business imperatives and how to begin implementing a scalable data quality strategy.

Companies are always looking for opportunities to provide greater value to their customers. But in order to stay ahead of their competitors, they also need to increase margin, reduce attrition, and improve operational productivity. Any company intending to achieve and maintain a competitive advantage must rely on fundamental access to superior resources. And in this digital day and age, one of these key resources is data. No matter the industry, any organization seeking to grow revenue, increase productivity, and improve customer service must consider the dependency of these objectives on good data.

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