Value of Electronic News Services: AOL acquires Huffington Post

Posted by Joachim Bartels | Feb 9, 2011 | B2B Media, Internet Development, United States | 0 |

AOL has agreed to buy Huffington Post, one of the fastest-growing U.S. news site for $315 million. The price is more than five times the $60 million revenues of Huffington Post. Combined, the new AOL/Huffington Post claims 117 million unique visitors in the U.S. and 270 million worldwide; it’s a scale play to participate in the Big Leagues of digital news media. Source: Outsell Inc. a co-founder member of BIIA

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.