Foreign auto brands and their Chinese partners will form a new cooperative pattern in further game playing. In the past, Chinese automakers simply introduced its foreign partners’ products into the Chinese market and directly adopted their advanced technologies and managerial models. However, in the new localization pattern, both parties will build a mutual manufacturing and technology platform to produce self-made JV brands and, at the same time, improve the domestic brands owned by the Chinese party. Of course, the Chinese party will have more say in the JV than ever.
Author: Lin Lei, Co-President & Joint CEO of Sinotrust
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