The Internet Society of China reported that the number of Internet bloggers reached 20.8 million at the end of 2006 in its newly published, China Internet Industry Survey Report 2007.

Baidu, a leading Chinese search engine, conducted a similar study in November 2006 and concluded that there were 19.87 million bloggers in China.  Over 15.2% of bloggers update their blog once a week.  The report also noted that the number of medial and education-focused blogs in China has been significantly increasing.

The Age, an Australian newspaper commented that the Chinese government is concerned about the popularity of blogs and it is considering new rules that may require all users to register using their real names before blogging.  Source: Business Strategies Group (BSG) Hong Kong

BIIA Newsletter February – 2007 Issue