What B-to-B Marketers are REALLY Doing with Their Databases

Posted by Joachim Bartels | Jan 19, 2013 | B2B Marketing, Business Information, CRM, CRM Services, eMarketing Strategy, Marketing & Sales Information, Marketing Services | 0 |

B-to-B marketers are using their databases for a wide range of marketing applications. The leading uses are prospecting, campaign selection, inquiry management and querying. Marketers also conduct modeling, import and export data and use their databases for campaign response tracking. This paper reveals the results of a survey of 192 marketers on what they really do with their databases.

To read the full story click on this link: WP Databse Usage 10-07

Courtesy: Bernice Grossman and Ruth P. Stevens.

Ruth P Stevens is a Director and contributing Editor of BIIA: She can be reached at: ruth@ruthstevens.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.