B-to-B marketers are using their databases for a wide range of marketing applications. The leading uses are prospecting, campaign selection, inquiry management and querying. Marketers also conduct modeling, import and export data and use their databases for campaign response tracking.  This paper reveals the results of a survey of 192 marketers on what they really do with their databases.

To read the full story click on this link:  WP Databse Usage 10-07

Courtesy:  Bernice Grossman and Ruth P. Stevens.

Ruth P Stevens is a Director and contributing Editor of BIIA:  She can be reached at: ruth@ruthstevens.com