What’s New in B-to-B Marketing?

Date: Friday, June 28, 2013 – Time: 12:00 – 2:00 p.m.
Venue: Tokyo American Club, Manhattan Room (B2)

B-to-B marketing has changed dramatically in the last few years, in response to rapidly evolving business buyer behavior. This fast-paced session gives an overview of these new developments, and the new marketing tools and techniques available to B-to-B marketers for lead generation, account penetration, and customer relationship management.

In this session, you’ll learn what’s real, and what’s really working, in social media, content marketing and trade shows and events. The speaker will also cover new developments in database marketing and e-commerce. This is an exciting time to be a B-to-B marketer, so be sure you come to learn the latest in how to generate leads, acquire customers and deepen customer relationships in business markets.

Speaker: Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s B2B magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth Stevens is a member of the BIIA board of directors and BIIA’s contributing editor.