Unlike Twitter, Facebook and LinkedIn, which rely heavily on text to communicate, members of Pinterest.com trade images – breathtaking, amusing, wry, silly pictures of their favorite things, from recipes to women in the news.
Launched in March 2010, the site received nearly 11 million visits in one week in December, almost 40 times the number of visits six months earlier, according to Experian Marketing Services, which analyzes web traffic.
Pinterest is built by a small team in sunny Palo Alto, California. According its website its owners are striving to build a product and a company that people love.
Pinterest also states in its website that they are well-funded by a group of successful entrepreneurs and investors including: Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin Hartz rEventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.
Source: Pinterest Website